Digital Salon combines salon software, websites, SEO, marketing and AI to help salons and clinics attract more clients, increase bookings and grow their business.
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Trusted by over 1,500 salons salons and clinics across Ireland & UK to build their high ranking salon and clinic websites.
More Than a Website Company. More Than a Software Company.
Digital Salon is a specialist growth partner for salons, clinics, spas and wellness businesses.
We combine technology, marketing and industry expertise to help you attract more clients, convert more bookings and keep them coming back
We work with hair salons, beauty salons, aesthetic clinics and wellness businesses across Ireland and the UK. Did you know we power the websites of over 25% of the salons in Ireland!
We understand your business and your clients and are the long term partner to the hottest salon and clinic brands in the Industry.
The re-design of our website had been on my to do list for some time. They were extremely quick to respond when we needed changes, and were extremely cooperative at every turn. We are totally happy with the finished product and have no doubt that the ongoing maintenance and appearance of the website is in good hands. We now have a website fit for purpose in this mobile age.
We recently had our website designed by Digital Salon and are delighted with our new Arch Barbers website. The design and layout was just what we wanted, working with them made it very easy to come up with the new look. The whole process went very smoothly and was dealt in a very professional way. The turnaround was very fast and we loved working with these guys and we would highly recommend them.
Nothing was never a problem and they made the process very straight forward guiding me in every decision when it came to website, online shop was created and step by step explained to me . Most important to me was the trust on the decisions that were made from website design & marketing campaigns . Nothing is ever a problem and every staff member is just fantastic to work with.
Our company Platinum Hair Extensions have used Digital Salon Group for almost a year now. DSG assist in the management of our social media communities and have revamped our existing website to a more user friendly focused ecommerce site.
Working with Digital Salon exceeded my expectations on how quickly everything was done. They seemed to understand exactly what we needed on our website, made suggestions right through the whole process, and they are very fast with changes and proofs, so much so that after the website we went and installed a Digital Sign in our window aswell.
Digital Salon helps salons grow with smart, modern digital solutions tailored to the beauty industry.
Every website we build is designed to help salons and clinics rank higher on Google, attract more local clients and increase bookings. Our websites are mobile-friendly, SEO optimised, fast-loading and fully integrated with online booking systems and salon software.
We create seamless experiences that attract new clients, strengthen your brand, and support long term business growth.
We build websites that turn more visitors into bookings.
Our websites are mobile-friendly, fast-loading, SEO-optimised and fully integrated with online booking systems and salon software.
SalonIQ is a salon management platform designed for hair salons, beauty salons and clinics. It combines online booking, appointment management, client records, marketing automation and reporting into one easy-to-use system
Specialist digital marketing for salons and clinics, including SEO, Google Ads and content creation. We help businesses increase visibility, attract new clients and generate more bookings online.
Professional video content for salons and clinics, designed to showcase your brand, engage clients and drive bookings. From social media reels to promotional videos, we create content that helps your business stand out online.
Digital screens and dynamic content designed to enhance the client experience, promote services and increase in-store engagement. Keep your salon or clinic messaging fresh, professional and impactful
Reliable website support for salons and clinics, including updates, security, maintenance and technical assistance. We keep your website running smoothly, secure and performing at its best
We work exclusively with businesses in the hair, beauty, aesthetics and wellness sectors. Our specialist team understands how salons and clinics attract clients online and what customers expect from modern booking-focused websites
The cost of a salon or clinic website depends on the size, functionality and integrations required. At Digital Salon Group, we create professional, mobile-friendly websites tailored to your business goals, with options ranging from simple brochure websites to advanced booking and marketing solutions. We have options for solo operators or freelancers to ‘rent’ fully functional websites with reviews and online bookings included. Our brochure websites can start from as little as €1,000, so it really depends on what your businesses needs. One thing is for sure, the return is so much greater than the cost.
General web design agencies may create attractive websites, but salon and clinic businesses need more than design. You need online booking integration, treatment/service pages that convert, mobile-first layouts, local SEO, review integration, lead generation, and fast support. Digital Salon Group specialises in salons and clinics, meaning we understand your customers, services, and commercial goals.
Your website is often the first impression potential clients have of your business. A professionally designed website helps build trust, showcase your services, improve your Google visibility and convert visitors into bookings.
Yes. If your current website looks outdated, loads slowly, doesn’t rank on Google, or fails to convert visitors into bookings, we can redesign and rebuild it. Many salon owners already have websites—but not websites that actually generate business.
Yes. We can integrate a wide range of online booking systems directly into your website, making it easy for clients to book appointments 24/7 from any device. The beauty of working with Digital Salon, is that we already have relationshiops with the software providers, product suppliers and others in the sector to make this process seemless.
Yes. All modern salon and clinic websites should be built with SEO best practices in mind, including fast loading speeds, mobile optimisation, clean structure, local SEO setup, metadata, and search-friendly content architecture. Additional SEO growth campaigns may also be available depending on your package. Search Engine Optimisation (SEO) helps your website rank higher on Google when people search for services in your area. Effective SEO can increase website traffic, attract new clients and generate more bookings without relying solely on paid advertising.
Yes. We help salons and clinics improve visibility through local SEO, Google Ads, website optimisation, content strategy, review generation, and conversion improvements. Ranking higher means more discovery, more enquiries, and more bookings.
SalonIQ is salon management software designed to help salons manage bookings, client communications, marketing, loyalty, reporting, consultations, SMS reminders, and day-to-day operations. Digital Salon Group is the Irish distributor and support partner.
The best salon software depends on your business size, services, team structure, and operational needs. Businesses typically compare booking ease, marketing automation, reporting, loyalty, consultations, client retention tools, and support responsiveness. Digital Salon Group helps salons assess whether SalonIQ is the right fit.
Yes. Many salons move from other software systems when they need better support, improved marketing tools, more flexibility, or a better overall commercial fit. Many salons also move simply to save money, and they can save lots! Our migration support team will make switching significantly easier.
Yes. A website should not be a one-time project. Ongoing support includes content edits, technical maintenance, performance monitoring, updates, security, backups, and continuous improvements so your website keeps working for your business.
Project timelines depend on complexity, number of pages, integrations, ecommerce requirements, and content readiness. A streamlined salon website project may move quickly, while larger multi-location or clinic websites may take longer. Typically our websites are all live within 60 days.
Social media is valuable, but you do not own those platforms. A professional website improves credibility, search visibility, conversion rates, and gives you a digital asset you fully control. Many customers still search Google before making booking decisions.
Digital Salon Group specialises exclusively in websites, software and marketing for salons and clinics across Ireland and the UK. Our industry-specific expertise allows us to create websites and digital strategies tailored to the needs of the hair, beauty and aesthetics sectors.
Contact us today and we will discuss your requirements, offer advice and let you know what our services can do for your salon or clinic
