Recently, Shortcuts salon software carried out a survey amount our salons to ask about their social media use during the pandemic, and how it has been impacted.
The below infographic has some fantastic insights into how salons turned to social media channels to keep in contact with their customers, shows how strategies have changes, followers have grown and the types of content salons followers engaged with the most.
It also shows how 74% of salons struggle to show the wow factor of an in salon experience on social media.
We are running a social media masterclass to help educate salons to creating that 5 star online experience to mirror your in salon magic!
Digital Salon offer social media management services to salons who need help with their social marketing, and also a complete Managed Marketing Package that helps salons market their online shops and salon websites to new customers using Google and social media advertising. If you would like to discuss these with us, please email [email protected]