Managing your social media on top of running your salon business is no easy task! Throwing photos onto Facebook and Instagram as and when you think of it just doesn’t cut it. Social networks have transformed the way hair and beauty is being consumed and showcased. If you want to see real results, you’ve got to have a plan.

Our Social Media expert Ruth Fitzsimon has been helping Digital Salon clients improve and manage their social media accounts. Here’s her tips on getting to grips with content and planning ahead.

Post regularly, post with intent and think about who you are talking to. That’s the easiest way to make social media work for you, your business and most importantly for your followers. They’re the ones consuming what you post, so it must add benefit to their lives. Or solve a problem that they have. Offer them solutions and you become invaluable.


Like any task that feels too big to handle, breaking it into manageable pieces makes it easier. This is where a Content Plan comes in. Building posts around three headings as follows sets your socials up to succeed. :

  • Positioning
  • Problem Solving 
  • Promotional 


Let’s look at it more closely. 

Positioning Content is about showing up as the expert in your niche.  Sharing tips, hacks, stats and explaining to your audience how and why they should be using your advice. It builds a trusted relationship with you as an expert.


Problem Solving Content brings you closer to your audience. It allows them to see how you can help them. Don’t talk science, talk solutions. Address a mixture of surface level (flat lifeless hair) and deep level problems (hair loss or hormone imbalance). You could have four problems with a solution for each, or one problem with 4 solutions.


Promotional Content. This is where you sell. This content can include reviews, testimonials, results and wins but most importantly, it’s where you tell your audience how they can buy from you / work with you / find your services or products. This should be by far the smallest proportion of your content.

Don’t be afraid to inject some personality into your content too! It works as well for businesses selling products as it does services. People buy from people and love hearing your story. So share company updates, new team members, behind the scenes, other businesses that inspire you and your own brand values.


By following this framework of Positioning, Problem Solving and Promotional content with added Personality you can plot out a calendar each month, planning what type of content should go out each week. This more structured approach makes it easier to tackle and should help with your engagement. 


If you have any questions, we are always happy to help. Reach out to us today!

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