PREPARING YOUR SALON WEBSITE & SHOP FOR BLACK FRIDAY
Black Friday and Cyber Monday sales are getting bigger every year and if your website isn’t fit for purpose, you’re going to miss out on valuable revenue. Digital Salon are now the biggest supplier of eCommerce websites to Salons all over the world – we know a thing or two about Salon websites so here’s our guide to getting your website ship-shape for Black Friday.
Make sure you have access to a specialist web development company who can provide you with instant support should anything go wrong with your website or online shop. This may sound obvious, but lots of Salons have found out the hard way that their website developer isn’t always contactable in their hour of need.
Purchasers are very wary of scams online so make sure your website has a valid SSL certificate. There’s nothing worse than a potential buyer being warned that your website is not safe. Again, a specialist web development company can sort this for you very quickly.
Make things easy for your website visitors – make sure your website has clear ‘calls to action’. Visitors to your website need to be instantly aware of where your Online shop is and how to get to it. Sounds simple, but it’s amazing how many websites lose sales by visitors not being able to find the shop within the time frame they are prepared to spend on the site.
Make sure your website is loading quickly and the pages are responsive to commands. Slow loading websites are generally a result of back-end software and plugins not being kept up to date. Again, a specialist web development company will help you with this and provide you with the peace of mind that you’re not losing sales because shoppers are abandoning their carts due to speed issues.
Special offer Banners are a great way to draw attention to your shop’s products but they need to be professionally designed. There’s nothing worse than badly designed banners that are more of a turn-off than an incentive.
Do some pre-sale marketing:
Start posting on all your Social Media Channels well in advance of your Sale. Again, properly designed and targeted posts are so important.
Do a mailshot to your client database. Your Clients are your best asset so utilise them by tailoring personalised emails that have the most impact come buying time.
Consider Pay-per-click advertising – in the right hands, this is the best way to attract new clients to your website resulting in more shop sales and online bookings.
Don’t forget to keep an eye on your competitors! Extra touches on your website can help you to stand out from the opposition. Why not try adding a gift or additional discount on future return purchases with every sale. Sometimes, the little extras matter so try to think outside the box
Update your Blogs section. A blog consistently updated with useful content brings visitors back to your site and builds your brand. Use friendly, personable language that establishes you as the expert in your field.