Creating a monthly Social Media calendar for your salon might sound daunting, but it doesn’t have to be! Firstly, what is a content calendar? A content calendar is an organizational tool that allows you to plan, create, assign and schedule your Social Media content in advance. 

What are the benefits? 

  • Gives you the time to create thought-out and meaningful content.
  • Ensures consistency throughout your social channels. 
  • Allows you track campaigns clearly. 
  • Gives you more time to plan and create batch content (less panic stations!).
  • You can make it as complex or as simple as it needs to be. 

What information do these tools require from you?

  • Date and time the content needs to go live.
  • The assets (Images or video) and captions
  • What platform the content is being published to (Instagram, Facebook etc)
  • Tags and links.
  • Is the asset a static image or a story?

We have listed some simple steps below so you can create your own from scratch:

  1. Audit your current strategy:

Ask yourself what is your current content strategy and is it working? For example, if there are particular images/videos/reels that perform well, incorporate them into your new strategy. Are your captions eye capturing and relatable? Is the content you’re putting out engaging and informative? Is your audience engaging with your stories? A social media audit will allow you to analyse the above and in-turn help refine your strategy and improve your existing content plan. 

    2. Platform Selection:

What social platforms are you currently utilizing and where are your audience spending most of their time? This could be Facebook, Instagram or possibly TikTok. Do your research on each social media platform’s user demographic and plan from there. 

    3. Create a content library:

Content is key and quality is everything. Start building your own content library. You can use Google Drive, Dropbox or your even your iphone to save and compile libraries of imagery. This will enhance your organisation and speed up the process when creating your monthly content calendar. 

    4. Establish your goals and your workflow:

What are your goals for your social media channels? This could be to grow your engagement, increase your followers or get leads. Our advice is to sit down with your team and discuss. This is an excellent time to brainstorm and get your team’s input too! Ask questions like how often do you want to post to each channel, the best time to post (check your analytics), who’s creating and scheduling the content, and finally, who’s going to approve the content?

     5. Start Creating:

Once the above has been actioned, it’s time to start creating your content. You can get your team involved here too as so much of the content you capture will be on the salon floor! Once the content has been captured and planned, invite your team to give their feedback and see where improvements can be made before pushing your content live. 

    6. Start scheduling your content:

If you have a high volume of content, we recommend using a scheduling software to schedule your posts to increase efficiency and save time. If not, publishing manually works just fine too. Just note – it all takes time! 

There are many scheduling tools out there but we recommend reviewing your budget before you invest in one. Some options are Later, Sprout Social, Buffer and Agorapulse just to name a few! 

If you have any questions, we are always here to help at Digital Salon. Reach out to us today!

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