You probably know that sending emails to your customers helps build a stronger relationship with them and facilitates trust and loyalty. Not only is it a great way to raise brand awareness and increase customer retention, it also allows you to tell your own story without depending on other channels of communication which are out of your control. Additionally, email is a highly measurable marketing tool with easily trackable performance and quite a high return on investment. (They are a captivated audience)
So, let’s focus on the important question:
How do you build your salon email list fast?
There are a number of ways you can build your email list quickly. And if you are unsure on how to implement either one of these for your own beauty salon or would like to get more ideas, the team here at Digital Salon Group would be happy to help you.
Start with the contacts you already have
Your friends and family, your existing contact list, your coworkers and acquaintances are a great start of your new business list. In addition to that, the people close to you can offer some priceless feedback that is sure to prove useful once you expand the list further.
Capture the emails from your walk-in clients
The clients who visit your Salon or even those who use your services regularly may not be on your contact list. They are coming to you regularly, interested in your services and are your loyal and most important clients. Why wouldn’t you take it to the next level and build a stronger relationship with them? Ask them to join your email list so they never miss anything new and fun. You can even incentivise them with Loyalty programs too.
Collect addresses through guest wi-fi
Who doesn’t like to scroll down their feeds, text with friends or look things up online while they’re enjoying getting a beauty service? Share your wifi network with those patrons who enter their email address in an obligatory form to gain internet access. There are numerous apps that might help you do it quick and easy and most clients will be happy to do it. Just make sure to state that they will be added to your mailing list for GDPR purposes.
Offer discounts or free product in exchange
Few people like to give out their contact info unless there is something in it for them, but if you offer something in exchange you significantly improve the odds of signups. Regardless of what free piece of valuable content you decide to present them with, just make sure you present the offer noticeably and clearly and watch your email list grow.
Exclusive offer to email list subscribers
This is a great way to boost both your revenue as well as the email list. Additionally, offers of 1+1 for free or free or cheaper upgrades do wonders as well and you may equally incorporate it into your services as well the beauty products you may be selling.
Who doesn’t love to be the first in the know? Especially if it’s the early scoop on upcoming deals, sales, events, promotions or special packages? Exclusive access creates the feeling of importance and privilege many people would be happy to offer their email address for. Whether there’s a special day coming or a promotion of the new product line you’re selling – your customers would love to know about it.
Presentations, videos, tutorials… Whatever shape or form you choose, useful information is a benefit for which many clients would gladly trade their email address. This is also a great way to position yourself as an expert in the field and build credibility with your target clients. So, teach your subscribers how to do something, either prepare for a treatment at your salon or a DIY service.
Explore your virtual presence
Enhancing your presence on the Internet will allow you to reach far more people and generate more quality leads which are more likely to convert to customers. MAybe look into social media advertising to generate leads through an exclusive new client offer? This is something we do with our Salon Marketing clients that works wonders.
Add a signup button to your emails
Do you send a booking confirmation email;? Why noy make it easier and faster for clients to join your email list by adding a button to sign up to your mailing list for exclusive offers and access to new services.
Add a subscribe button on your content across the social media
Another one that might be obvious but is not used enough is actually exploring the full potential of social media posts. So, next time you’re sharing your newest photos with your already existing followers base, ask them to subscribe to your email. In addition to the deeper connection, a promise of an offer is also a great incentive. If you want to take it to the next level, make a whole lead generation campaign across your social media and watch your email list grow.
And all these all just the tip of the iceberg! If you are looking for more information on how to implement these ideas or are in need of some more, don’t hesitate to contact us.