As the beauty industry takes the internet by the storm, it’s maybe time for you to step up your marketing game! Do you have the right marketing talent and strategy to take your brand to the next level? If you’re unsure, you might benefit from hiring a digital marketing agency.

What can a digital marketing agency do for your business?

• Branding
• Better content and design
• Budget efficiency
• Flexible and scalable solutions

Digital marketing agencies offer a wide range of services to help clients meet their marketing needs. However, those agencies have one major problem – generalization.

This means that they offer the same services to all industries: hospitality, entertainment, sport, beauty etc. but without gaining in-depth knowledge about any of them, which is a big drawback for you in the long run.

The solution – a marketing agency for beauty, like DSG.

We offer the same scope of digital marketing services as the other agencies, but we have in-depth knowledge of the hair, beauty and aesthetics sectors, and really understand your clients and how to target them. Due to this specialisation, we know the results that should be seen for certain campaigns, we have industry benchmarks, and this is a massive PLUS for your salon.

We specialise in web design, content creation, Google advertising, Instagram Ads, Facebook Ads and TikTok ads for the hair and beauty sectors.

So let’s see how some of those can help you to achieve your goals, grow your business and gain more clients through marketing which is custom designed for you and your beauty salon.

1. Building a Website

An eye catching website is one of the most important things when it comes to first impressions.

Imagine opening a clean, modern website with options like online booking, a gallery which showcases your work and a nice blog with beauty tips and tricks – it just calls you to book an appointment!

Moreover, client friendly beauty salon websites are a base for further marketing steps. It should be designed to promote a salon’s business and to make it simple for new customers to find what they want:

• To call you
• Book you online
• Buy from your online shop

We understand salons, and know what consumers are looking for when on a salon website, so we will ensure the layout is perfect, easy to use and has everything your website visitors will want on it.

Here you can find our portfolio.

2. Digital Marketing

Let’s break it down.

Digital Marketing is the use of the Internet, mobile devices, social media, search engines, and other online channels to enable your salon to reach large numbers of potential new clients. It is the most effective way for your salon to find new clients online and to achieve continuous, steady growth. A salon should be spending between 10%-15% of turnover on marketing, to both replace clients you lose and grow your customer base.

As we have previously mentioned – our marketing team are specialists in marketing strategies for Hair and Beauty salons and Aesthetics clinics.

With years of experience working with salons like yours, our digital marketing professionals will hit the ground running. Why is that important?

It will save your money!

Generalist digital agencies can not only be expensive, but they do not know your business. We have a long history in the hair and beauty salon sector, working with hundreds of salons like yours, so not only do we understand your business, but we speak your language.

Social media is a great way for these three things:

• spread the word about your salon
• engage with clients
• attract new business

It’s a cost-effective way to market your hair or beauty salon.

This is where we can help. Digital Salon Group specialise in developing social media strategies for salons that will increase your website traffic and ultimately to grow your revenue.

Our contact.

3. SEO Optimization

SEO stands for “Search Engine Optimization” – or as we like to say SEO is the complete master of the beauty salon marketing game in the long run.

Good SEO on your website is crucial and we don’t say it lightly, here’s why:

The main goal of SEO is to improve your website’s ranking on Google & other search engines, as well as to increase its visibility when your potential clients search for different relevant terms.

For example, if someone types “Hair Salon in  >> your town <<” you want to ensure your website appears at the top of the listings. The same goes for “highlights”, “balayage”, “keratin treatments” and all the other terms which are stars of your salon service.

The better visibility your website has in search results, the more likely you are to attract attention from potential clients.

Moreover, those results are long term and they will help you to stay on top of the game longer than the beauty salons without the correct SEO setup.

4. Online booking for salons

In this text you can find out in detail why is the online booking for salons so important, but we can sum it up here too.

If you want to be efficient you have to give your clients the option to make an online appointment. Maybe they are busy, they don’t have time to call or visit – give them an online option.

Also, it’s much easier for your staff to keep all appointments in order, as well as to make a mini e-mail database for future email strategy marketing.

We have one of the most affordable systems on the market. To book an appointment online it only takes 3 easy steps and it won’t cost you the earth.

It’s designed specifically for salons and barbers, with more than 1000 salons worldwide using it.

Check the specifications here.

5. Other amazing beauty salon software options

We also offer a more advanced software system – “Shortcuts Salon Software”. In comparison to our Online Booking Software it has many other options included such as: Appointment booking, Point of sale, Marketing tools, Employer management and much more, generally for salons with 5 or more employees its a game changer when it comes to managing your salon.

It’s the most easy to use salon software on the market, and it enables you to attract new customers, create stronger, more loyal relationships with your clients and helps run your business. And the good news it, unlike other software systems out there, it will not break the bank! For a set fee of €129 per month, you get access to everything, even a client APP!

We hope that this article has helped you to understand more about the importance of marketing agencies for beauty salons.

If you have any other questions, or you would like to work with us, contact us here.