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Beauty Salon

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Recently, Shortcuts salon software carried out a survey amount our salons to ask about their social media use during the pandemic, and how it has been impacted. The below infographic has some fantastic insights into how salons turned to social media channels to keep in contact with their customers, shows how strategies have changes, followers have grown and the types of content salons followers engaged with the most. It also shows how 74% of salons struggle to show the wow factor of...

COVID has sparked a huge growth in the number of salons looking to offer online bookings to their customers. While the salon sector has been slow to adopt this in comparison to other sectors, salon owners now see the many benefits it offers and are flocking to get software and online bookings systems into their salons. However, many underestimate the number of bookings that will come through the online booking option. As your target market spend up to 4 hours online...