Local SEO
for Salons & Clinics

Local SEO for Salons & Clinics

Making your website visible for local business searches.

Local SEO for Hair SalonsBarbersNail BarsBeauty Salons

Local SEO for Hair SalonsBarbersNail BarsBeauty Salons

Local SEO, or Local Search Engine Optimisation, is a strategy focused on enhancing your salon’s or clinic’s online presence to attract more business from relevant local searches.

It involves enhancing various aspects of your online profile so that your salon appears in local search results when potential clients search for services you offer in your area.

97% of consumers

searched online to find a local business in 2023.

How will Local SEO help your Beauty/Hair Salon or Clinic?

Local SEO can significantly help beauty salons, hair salons and clinics.

  • Increased Visibility: Your salon will appear in local search results, making it easier for potential clients to find you.
  • Higher Foot Traffic: More visibility online translates to more visits to your salon.
  • Boosted Credibility: High rankings in search results make your business appear more trustworthy.
  • Enhanced Customer Engagement: With accurate information like hours of operation, services offered, and reviews, clients can easily connect with you.
  • Competitive Edge: Stand out from local competitors by being the first choice for new clients.

Our Local SEO Services

All Local SEO plans contain several key activities designed to optimise your salon’s online presence

Review Generation

Use QR codes that direct clients to your Review page (e.g. Google Business) to gather more positive reviews.

Keyword Research

Find the most relevant keywords for your services and develop a strategy for these search queries your website needs to be optimised.

Content Optimisation

Taking action on the insights won from keyword research and optimise your website’s content and navigation for the most relevant searches.

Mobile Optimisation

Ensure your website is mobile-friendly so it looks great and is fully accessible on all devices.

Product/Service page creation

Building out specific pages based on your keywords and location.

Audit, Internal link building, site-map

Building out specific pages based on your keywords and location.

Site Health and Cleanup

Redirects of previously existing pages (or broken links) to relevant existing content on your website.

Reporting Set up

Google Search Console, Google Analytics 4 and/or Matomo.

Account Manager

Monthly reporting of all work carried out, changes in your ranking for keywords and a review of work to be undertaken.

Talk to sales

Why Local SEO is essential

By integrating Local SEO into your marketing strategy, your salon can attract more local clients, increase bookings, and build a robust online reputation. Let us help you become the go-to beauty destination in your community!

of consumers searched online to find a local business in 2023.
of all Google searches are seeking local information.
of searches for local businesses on a mobile device either call or visit the business within 24 hours.
of businesses that show up in local searches are more likely to attract visits from search users.
of local-mobile searches result in offline purchases.

Local SEO

Price Guide



Per Month

+€299 one-time set up

Single location / Up to 5 Keywords



Per Month

+€399 one-time set up

Up to 3 locations and/or up to 10 Keywords



Per Month

+€499 one-time set up

Up to 5 locations and/or up to 20 Keywords

Other services we offer

Salon Websites

Stylish, mobile optimised websites that promote your business

Salon Software

Online booking solution system to meet your online needs.

Digital Marketing

Designed to help Salons & Clinics of all sizes grow awareness of their business

Grow Your Business