Digital

Marketing

Powerful Digital Marketing for salons

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Gain 60+ new clients a month worth €28,800

Let’s cut to the chase – We are the only digital marketing agency dedicated exclusively to the salon industry! With salon goers spending 4.5 hours a day online and 45% of all searches being for local services, it’s vital that your salon is front and centre!

Our ‘Managed Marketing’ Packages are designed to help salons of all sizes grow awareness of their salon and services, find new clients and grow their online sales without spending a fortune!

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gain more clients for your salon
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digital marketing for salons

What is Digital Marketing for salons

Digital Marketing is the use of the Internet, mobile devices, social media, search engines, and other online channels to enable salons to reach large numbers of potential clients.

A huge portion of your Salon’s target market live online. It has never been more important to have a strong online presence and to ensure that your brand is easy to find by those looking for your products and services. Our team is experienced in all aspects of Digital Marketing, specifically within the hair & beauty Salon sectors.

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Our online social presence has increased rapidly and we’ve gained nearly 200 new clients in the last 2 months alone!…We couldn’t recommend Digital Salon enough!

Carbon Hair Design

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I needed experts in the industry and Digital Salon really understood my vision! Our business has gone from strength to strength!

– Bond Hair Health

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Social Media Marketing

Social Media Marketing is the use of social media platforms such as Instagram, Facebook & Twitter to promote your Salon.

A recent survey showed that your potential clients spend more than 4.5 hours per day online! 33% check their social accounts 2-3 times per hour and a whopping 18% check them hourly! These numbers clearly show the need for salons to be active on all the social media platforms.

Paid social media is another name for ‘advertising’ on social media. Paying to display adverts or sponsored messages to social network users based on their user profile e.g. demographic. A cost is incurred depending on the type of ad planned. It is a very targeted, direct way to reach new clients with your products and services.

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social media marketing for salons
google ads marketing for salons

Pay Per Click – Google Ads

PPC is an online advertising model where advertisers (Salons) run ads on a platform such as Google Ads and pay a fee every time someone (a potential Client) clicks on it. PPC management is the process of setting up and overseeing a Salon’s Google Ad Campaign. Unfortunately, it is not as simple as setting it up and forgetting about it. Campaigns need careful monitoring and adjusting to ensure you get the best return from your advertising budget.

Pay Per Click Advertising is one of the top methods for helping businesses drive new leads and sales quickly.  Our PPC Management Service will be effective in directing new Clients to your website, increasing bookings to your salon and growing your revenues.

As Google PPC specialists, our goal is to get your paid ads in front of your target client, at the right time and with the right message.

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Search Engine Optimisation – SEO

SEO stands for “Search Engine Optimization.” In simple terms, it means the process of improving your website’s position on Google & other search engines to increase its visibility for relevant searches.  Search Engine Optimisation is vitally important for a successful web presence. The most important thing to remember is that you are not trying to just get “traffic” to your website, you are trying to get the right type of traffic to your site.

60% of potential customers will not go past the first page of the Google search results with over 70% of people clicking on the top 3 listings.

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seo for salons
email marketing for salons

Email Marketing

Email Marketing is a Digital Marketing strategy that involves building a database of Client and prospective Client email addresses and sending them emails to develop relationships and ultimately encourage them to visit your salon or purchase products in your online store. It is also a very effective way to encourage one-time customers to become repeat Clients, something every Salon needs. This should be a key part of your marketing plan.

Email Marketing is still one of the most popular forms of advertising today and is one of the most cost effective.

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Conversion Optimisation

As part of our Managed Marketing Services, we will also work with you to improve client conversion through your website. If you are a Digital Salon website customer, we will make the recommended changes for you. If your website is being managed by someone else, we will make suggested changes based on the data we build up during the campaign. These changes will help improve the conversion of sales through your website.

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conversion optimisation for salon online shops
promotional videos for salons

Promotional Videos

As part of many digital marketing strategy, we often recommend the use of video. 90% of customers now claim that a video helps them make a purchase decision and over 80% of companies are using this as part of their digital marketing strategy. Digital Salon offer incredible salon promotional videos.

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Get a personalised quote

Contact our marketing team today to find out more about our Digital Marketing for salons

Trusted By Over 500 Hair And Beauty Salons Across Ireland

We work with some of the biggest names in the hair and beauty sector. We understand your business and your customers and aim to be your long term digital partner by providing you with a number of key digital services all in one place, that will benefit your business now and into the future.

Our clients are happy because they are successful. They used Digital Salon products to grow, and you can too.

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