Digital Marketing

for salons

Affordable Digital Marketing for salons, managed by a team of experts in the salon sector, that will see your salon grow

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What is Digital Marketing for salons

Digital Salon are the only specialist digital marketing agency dedicated exclusively to the salon industry! Our team have years of experience working with salons like yours, so we hit the ground running.

Digital Marketing is the use of the Internet, mobile devices, social media, search engines, and other online channels to enable your salon to reach large numbers of potential new clients.

It is the most effective way for your salon to recruit new clients and to grow. It has never been more important to promote your business using Digital Marketing.

Generalist digital agencies can not only be expensive, but they do not know your business. Digital Salon have a long history in the hair and beauty salon sector, working with hundred of salons like yours, so not only do we understand your business, but we speak your language.

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gain more clients for your salon
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digital marketing for salons

Gain New clients each month that stay with you for for years

Your clients live online. In fact, the average salon goer spends approx 4.5 hours a day online and 45% of all Google searches are for local services, so it’s vital that your salon can be seen and found!

It is so important to invest in recruiting new salons to your business who will stay for years. The value of a new client over the years they spend going to your salon is called the ‘Lifetime Value’.

Sending a few hundred on getting new clients this month, will generate thousands for you over the next few years. The time to get started is now.

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Case Studies

Check out why our customers love working with Digital Salon

“Our online social presence has increased rapidly and we’ve gained nearly 200 new clients in the last 2 months alone!…We couldn’t recommend Digital Salon enough!”

Carbon Hair Design

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“I needed experts in the industry and Digital Salon really understood my vision! Our business has gone from strength to strength!”

– Bond Hair Health

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Managed Marketing

Digital Salon have custom built Digital Marketing plans for the salon sector, something we call ‘Managed Marketing’ packages. These consist of the the perfect mix of Google Ads, Social media Ads, SEO and Email Marketing for your salon size and your budget. Read more about each of these digital marketing activities below.

These packages are specifically designed to help salons of all sizes grow awareness of their salon and services, find new clients and grow their online sales without spending a fortune!

They are a lot more affordable that you think!

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Pay Per Click – Google Ads

Google is the first place anyone searching for hair or beauty services will go, and if your business cannot be found, you are missing out on potential clients. In fact 85% of your target market use the internet to find local businesses.

Digital Salon focus on 2 key areas that help your salon to beastly discovered by clients.

1. SEO: In simple terms, it’s the process of improving your website’s position on Google & other search engines to increase its visibility for relevant searches.

2. PPC: PPC is an online advertising model where advertisers (Salons) run ads on a platform such as Google Ads and pay a fee every time someone (a potential Client) clicks on it. PPC management is the process of setting up and overseeing a Salon’s Google Ad Campaign. Pay Per Click Advertising is one of the top methods for helping businesses drive new leads and sales quickly.

Digital Salon’s Managed Marketing packages include both SEO and PPC to help your business get found by customers looking for services you offer, directing new clients to your website, increasing bookings to your salon and growing your revenues.

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google ads marketing for salons
social media marketing for salons

Paid Social Media

Paid Social Media Marketing is the use of social media platforms such as Instagram & Facebook to promote your Salon to a specific audience. It is the perfect tool for getting your message out to a large number of very targeted people in a visual way, growing awareness of your salon and its services. Digital Salon have experience in building Paid Social Media campaigns to put your salon in front of large numbers of potential clients local to your salon.

A recent survey showed that your potential clients spend more than 4.5 hours per day online! 33% check their social accounts 2-3 times per hour and a whopping 18% check them hourly!

These numbers clearly show the need to be active on social media and the size of the potential audience for your ads. Our Managed marketing packages include Paid Social Media Campaigns to help your salon grow.

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Search Engine Optimisation – SEO

SEO stands for “Search Engine Optimization.” which is vitally important for a successful web presence.

Did you know that 60% of potential customers will not go past the first page of the Google search results with over 70% of people clicking on the top 3 listings only.

Some of our Managed Marketing plans include Local SEO or more detailed SEO services to ensure your salon can be more easily found by potential clients.

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seo for salons
email marketing for salons

Email Marketing

Email Marketing is a Digital Marketing strategy that involves building a database of Client and prospective Client email addresses and sending them emails to develop relationships and ultimately encourage them to visit your salon or purchase products in your online store.

It is also a very effective way to encourage one-time customers to become repeat Clients, something every salon needs. This should be a key part of your marketing plan.

Email Marketing is still one of the most popular forms of advertising today and is one of the most cost effective.

Some of our Managed Marketing Packages include Email Marketing. Talk to us today.

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Conversion Optimisation

As part of our Managed Marketing Services, we will also work with you to improve client conversion through your website. This means that when we bring ne traffic to your website, there is a better chance of it converting into a booking or sale. We also include Dedicated Landing pages in some of our packages. This means we build customised high converting landing pages, where we direct your ad traffic. These visitors will more likely convert to a booking than simply sending them to your website, and we work with you on some bespoke offers or call to actions to encourage these visitors to become customers.

If you are a Digital Salon website customer, we will make the recommended changes for you.

If your website is being managed by someone else, we will make suggested changes based on the data we build up during the campaign. These changes will help improve the conversion of sales through your website.

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conversion optimisation for salon online shops

Managed Marketing Packages

from €299 per month

Ideal for Small

Salons

The Starter

Local SEO & Paid Social or Google Ads

Most Popular Package

The Growth

Local SEO, Paid Social & Google Ads

The Only Package You Need

The Advanced

Local SEO, Paid Social, Google Ads, Email Marketing

Customised Marketing Plan

The Pro

A bespoke plan with everything you need

Get a personalised quote

Contact our marketing team today to find out more about our Digital Marketing for salons

Trusted By Over 1,000 Hair And Beauty Salons Across Ireland

We work with some of the biggest names in the hair and beauty sector. We understand your business and your customers and aim to be your long term digital partner by providing you with a number of key digital services all in one place, that will benefit your business now and into the future.

Our clients are happy because they are successful. They used Digital Salon products to grow, and you can too.

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