Digital Marketing

for Salons & Clinics

Affordable Digital Marketing for Salons & Clinics, managed by a team of experts in the sector, designed to grow revenues.

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What is Digital Marketing for salons

Digital Salon are the only specialist digital marketing agency dedicated exclusively to the Hair, Beauty & Aesthetics Industry! Our team have years of experience working within the sector – we know your business.

Digital Marketing is the use of the Internet, Mobile Devices, Social Media, Search Engines, and other Online Channels to enable your Salon or Clinic to reach large numbers of new potential Clients. It is the most effective way for your Salon or Clinic to recruit new Clients and grow revenues.

Digital Marketing is your most important tool in promoting your Business.

Mainstream Digital Marketing Agencies can not only be expensive, but they do not know your business. Digital Salon has a long history in the Salon/Wellness sector, working with hundreds of Salons and Clinics all over the world, so not only do we understand your business, we speak your language.

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gain more clients for your salon
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Average additional revenue gained per month

0%

Average return on Ad Spend

0

Average New Clients gained per month

digital marketing for salons

Gain New Clients each month that stay with you for years

Your Clients live online. In fact, the average person spends approx. 4.5 hours a day online and 45% of all Google searches in your area are for a local business, so it’s vital that your Salon or Clinic can be found online.

The average Salon or Clinic loses up to 15% of their regular Clients every year so it’s really important that you invest in recruiting new Clients to replace them. Allocating a percentage of your revenue every month to Digital Marketing will ensure your revenues continue to grow.

The time to get started is now.

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Case Studies

Check out why our customers love working with Digital Salon

“Our online social presence has increased rapidly and we’ve gained nearly 200 new clients in the last 2 months alone!…We couldn’t recommend Digital Salon enough!”

Carbon Hair Design

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“I needed experts in the industry and Digital Salon really understood my vision! Our business has gone from strength to strength!”

– Bond Hair Health

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Managed Marketing

Digital Salon has custom built Digital Marketing plans for the Hair, Beauty & Aesthetics sector, something we call our ‘Managed Marketing’ plans. These consist of the perfect mix of Google Ads, Social media Ads, SEO and Email Marketing customised for your Salon or Clinic and tailored to your budget. Read more about each of these activities below.

These packages are specifically designed to help Salons & Clinics of all sizes grow awareness of their business, find new Clients and grow their Online Sales without spending a fortune!

Our plans are a lot more affordable that you think!

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Pay Per Click – Google Ads

Google is the first place anyone searching for hair or Hair, Beauty or Aesthetic services will go, and if your business cannot be found, you are missing out on potential clients. In fact 85% of your target market use the internet to find local businesses.

Digital Salon focus on 2 key areas that help your Salon or Clinic to be easily discovered online.

1. SEO: In simple terms, it’s the process of improving your Website’s position on Google & other search engines to increase its visibility for relevant searches.

2. PPC: PPC is an online advertising model where advertisers (Salons) run ads on a platform such as Google Ads and pay a fee every time someone (a potential Client) clicks on it. PPC management is the process of setting up and overseeing a Salon’s Google Ads Campaign. Pay Per Click Advertising is one of the top methods for helping businesses attract new customers and increase sales revenues.

Digital Salon’s Managed Marketing packages include both SEO and PPC to help your Salon or Clinic get found by customers looking for services & treatments you offer, directing new clients to your website, increasing bookings to your Salon or Clinic and growing your revenues.

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google ads marketing for salons
social media marketing for salons

Paid Social Media

Paid Social Media Marketing is the use of social media platforms such as Instagram, Facebook, Linkedin and TikTok to promote your Salon or Clinic to a specific audience. It is the perfect tool for getting your message out to a large number of very targeted people in a visual way, growing awareness of your Salon or Clinic and its services. Digital Salon have experience in building Paid Social Media campaigns to put your Salon or Clinic in front of large numbers of potential clients.

A recent survey showed that your potential clients spend more than 4.5 hours per day online! 33% check their social accounts 2-3 times per hour and a whopping 18% check them hourly!

These numbers clearly show the need to be active on social media and the size of the potential audience for your ads. Our Managed Marketing packages include Paid Social Media Campaigns to help your Salon or Clinic grow.

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Search Engine Optimisation – SEO

SEO stands for “Search Engine Optimization.” which is vitally important for a successful web presence.

Did you know that 60% of potential customers will not go past the first page of the Google search results with over 70% of people clicking on the top 3 listings only.

Some of our Managed Marketing plans include Local SEO or more detailed SEO services to ensure your Salon or Clinic can be more easily found by potential clients.

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seo for salons
email marketing for salons

Email Marketing

Email Marketing is a Digital Marketing strategy that involves building a database of Client and prospective Client email addresses and sending them emails to develop relationships and ultimately encourage them to visit your Salon/Clinic or purchase products in your online store.

It is also a very effective way to encourage one-time customers to become repeat Clients, something every Salon needs. This should be a key part of your marketing plan.

Email Marketing is still one of the most popular forms of advertising today and is one of the most cost effective.

Some of our Managed Marketing Plans include Email Marketing. Talk to us today.

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Conversion Optimisation

As part of our Managed Marketing Services, we will also work with you to improve Client Conversion through your website. This means that when we bring new traffic to your website, there is a better chance of it converting into a booking or sale. We also include Dedicated Landing pages in some of our packages. This means we build customised high converting landing pages, where we direct your ad traffic. These visitors will more likely convert to a booking than simply sending them to your website, and we work with you on some bespoke offers or call to actions to encourage these visitors to become customers.

If you are a Digital Salon website customer, we will make the recommended changes for you.

If your website is being managed by someone else, we will make suggested changes based on the data we build up during the campaign. These changes will help improve the conversion of sales through your website.

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conversion optimisation for salon online shops

Managed Marketing Packages

from €299 per month

Ideal for Small

Salons

The Starter

Local SEO & Paid Social or Google Ads

Most Popular Package

The Growth

Local SEO, Paid Social & Google Ads

The Only Package You Need

The Advanced

Local SEO, Paid Social, Google Ads, Email Marketing

Customised Marketing Plan

The Pro

A bespoke plan with everything you need

Get a personalised quote

Contact our marketing team today to find out more about our Digital Marketing for salons

Trusted By Over 1,000 Hair And Beauty Salons Across Ireland

We work with some of the biggest names in the Hair Beauty & Aesthetics sector. We understand your business and your customers and we aim to be your long term digital partner by providing you with a number of key digital services all in one place, that will benefit your business now and into the future.

Our clients are happy because they are successful. They used Digital Salon products to grow, and you can too.

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