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Hair Salon

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Our goal in Digital Salon is to offer products that help your salon 'Attract' New Customers, 'Retain' Existing Customers & 'Grow' Revenue. Well this new service is very focused on all 3! We are delighted to introduce a new product to Digital Salon - 'Managed Marketing'. With the explosive growth in Salon Websites & Online Shops, our new 'Managed Marketing' product is already proving to be a huge hit among salons who want to grow the traffic to their websites and in-turn,...

Recently, Shortcuts salon software carried out a survey amount our salons to ask about their social media use during the pandemic, and how it has been impacted. The below infographic has some fantastic insights into how salons turned to social media channels to keep in contact with their customers, shows how strategies have changes, followers have grown and the types of content salons followers engaged with the most. It also shows how 74% of salons struggle to show the wow factor of...

COVID has sparked a huge growth in the number of salons looking to offer online bookings to their customers. While the salon sector has been slow to adopt this in comparison to other sectors, salon owners now see the many benefits it offers and are flocking to get software and online bookings systems into their salons. However, many underestimate the number of bookings that will come through the online booking option. As your target market spend up to 4 hours online...