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Digital Marketing for Salons

Grow your salon with our NEW affordable Managed Marketing Packages

We Work With

Hair Salon

Hair Salons

Barber websites, online booking & barber software


Beauty Salon websites, online booking & salon software


Clinics websites, online booking & clinic software


Spa Websites, online booking & salon software


Make Up Artists Websites


Being easy to find online is Vital to Attracting New Clients

Our ‘Managed Marketing’ Packages are designed to help Salons of all sizes grow awareness of their Salon and Services, find new Clients and grow their Online Sales. While we offer each of these services individually, our ‘Managed Marketing’ packages include a tailored mix of Digital Marketing solutions which help you to achieve your goals, without spending a fortune.

Digital Marketing for salons
SEO for salons

What is Digital Marketing for salons?

Digital Marketing is the use of the Internet, mobile devices, social media, search engines, and other online channels to enable salons to reach large numbers of potential clients.

What will it do for my Salon?
A huge portion of your Salon’s target market live online. It has never been more important to have a strong online presence and to ensure that your brand is easy to find by those looking for your products and services. Our team is experienced in all aspects of Digital Marketing, specifically within the Salon and Wellness sectors.

Digital Marketing is a broad term that includes the following:

Social Media Marketing

Pay Per Click (PPC)

Search Engine Optimisation (SEO)

Email Marketing

Social Media

Social Media Marketing is the use of social media platforms such as Instagram, Facebook & Twitter to promote your Salon.

What will it do for my Salon?
A recent survey showed that your potential clients spend more than 4.5 hours per day on their phones with over 1 hour specifically on social media platforms. 33% check their social accounts 2-3 times per hour and a whopping 18% check them hourly! These numbers clearly show the need for Salons to be active on all the social media platforms.

Paid social media is another name for ‘advertising’ on social media. Paying to display adverts or sponsored messages to social network users based on their user profile e.g. demographic. A cost is incurred depending on the type of ad planned. It is a very targeted, direct way to reach new Clients with your products and services.

It can also be quite cost effective if run properly.

Social Media for salons
PPC for salons

Pay Per Click  (PPC, otherwise known as Google Ads)

PPC is an online advertising model where advertisers (Salons) run ads on a platform such as Google Ads and pay a fee every time someone (a potential Client) clicks on it. PPC management is the process of setting up and overseeing a Salon’s Google Ad Campaign. Unfortunately, it is not as simple as setting it up and forgetting about it. Campaigns need careful monitoring and adjusting to ensure you get the best return from your advertising budget.

What will it do for my salon?
Pay Per Click Advertising is one of the top methods for helping businesses drive new leads and sales quickly.  Our PPC Management Service will be effective in directing new Clients to your website, increasing bookings to your salon and growing your revenues.

As Google PPC specialists, our goal is to get your paid ads in front of your target client, at the right time and with the right message.

Search Engine Optimisation (SEO)

SEO stands for “Search Engine Optimization.” In simple terms, it means the process of improving your website’s position on Google & other search engines to increase its visibility for relevant searches. The better visibility your website has in search results, the more likely you are to attract attention from potential Clients. Search Engine Optimisation is vitally important for a successful web presence. It can be described as the process of getting traffic to your website from the “free,” “organic,” or “natural” search results on the likes of Google or Bing.

What will it do for my salon?
The most important thing to remember is that you are not trying to just get “Traffic” to your website. You are trying to get the right type of traffic to your site – Visitors who are searching online for what you are offering.
Search Engine Optimisation for salons is vital, as 60% of potential customers will not go past the first page of the Google search results with over 70% of people clicking on the top 3 listings.
SEO is considered a medium to long term strategy.

SEO for hair and beauty Salons
Email Marketing for salons

Email Marketing

Email Marketing is a Digital Marketing strategy that involves building a database of Client and prospective Client email addresses and sending them emails to develop relationships and ultimately encourage them to visit your salon or purchase products in your online store. It is also a very effective way to encourage one-time customers to become repeat Clients, something every Salon needs. This should be a key part of your marketing plan.

Email Marketing is still one of the most popular forms of advertising today and is one of the most cost effective.

Conversion Optimisation

As part of our Managed Marketing Services, we will also work with you to improve Client conversion through your website. If you are a Digital Salon Website customer, we will make the recommended changes for you. If your website is being managed by someone else, we will make suggested changes based on the data we build up during the campaign. These changes will help improve the conversion of sales through your website.

Digital Marketing for salons
Salon website Example

Promotional Video for your salon

As part of many digital marketing strategy, we often recommend the use of video. 90% of customers now claim that a video helps them make a purchase decision and over 80% of companies are using this as part of their digital marketing strategy. Digital Salon offer incredible salon promotional videos.

See examples here

Whether your salon is new to digital marketing, or you have a well-established presence, Digital Salon have experience in working with salons like yours.
Contact us today.

Recent Work

See some of our recent work below:

Edit Hair Club Website

Edit Hair Club

Edit Hair Club

Black Amber Salon website example

Black Amber

Bespoke Hair Website

Bespoke Hair

Gerard Paul Hairdressing

Gerard Paul Hairdressing

Gerard Paul Hairdressing

Sophie | Hair by Sophie Harvey

"I can't thank the team at Digital Salon enough. Their support has been second to none. The Digital Salon system has made a huge impact on our salon. I would highly recommend Digital Salon!"
Sophie | Hair by Sophie Harvey

Gina Ballance, Ballance Hair & Beauty

“For a long time we have considered getting our own website, but the time, cost and ongoing management of this always put us off. Digital Salon Group now solves all of these problems for us.”
Gina Ballance, Ballance Hair & Beauty

Roy Kennedy, Black Amber

”The website looks amazing and the guys update it any time we ask. It really is the most simple & hassle free way for BLACK AMBER to have a website as we are so busy in the salon. We highly recommend Digital Salon Group.”
Roy Kennedy, Black Amber

Carbon Hair Design

"Since working with Digital Salon, they really have exceeded my expectations. Their knowledge of our industry is excellent and there is nothing they don’t know! Also their prompt response is amazing, no matter how big or small the query! I would highly recommend Digital Salon to any salon looking to grow."
Ann Marie, Carbon Hair Design

Contact us

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We Are Trusted By Over 500 Hair & Beauty Salons Across Ireland & The UK

We work with some of the biggest names in the hair and beauty sector. Our team has over 20 years of experience in the salon sector so we understand your business and your customers. We aim to be your long term digital partner by providing you with a number of key digital services all in one place, that will benefit your business now and into the future.